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ISBG to sign with top industry national logistics and supply chain firm

Published 10 February 2017

International Spirit and Beverage Group announced that they are in the final stages of negotiations and will be announcing a new deal with one of the industry's premier logistics and supply chains firms to further support the expansion of Besado Platinum Tequila across the country.

"We are at a stage now where we have to grow our brand nationally and the key to executing this is having the proper team and tools in place," said Terry Williams, Chief Executive Officer of ISBG.

"This deal will be announced within the next 30 days, delivering ISBG with cost-saving back-office solutions and advisory services that will improve our productivity."

The firm will handle ISBG's complete national logistics, including regulatory compliance, distribution, warehousing, order-fulfillment, accounting, customer service as well as many other behind the scenes support services.

"Their strategic advisory services, including business building, route-to-market planning, organizational overview and strategic partnership will be of tremendous value to our existing team," Williams said.

 "The distribution platform that is already ready in place will accelerate growth for ISBG brands faster than if ISBG had signed multiple agreements with regional distributors."

The company reported earlier in the week through Twitter that ISBG is in talks with the necessary principals to launch a national radio campaign for brand awareness.

While this is a tremendous opportunity to support the expansion of Besado Platinum Tequila™, the timing of the campaign is critical.

"We are evaluating potential time lines for this radio campaign that would coincide with the brand launch in these nationally syndicated markets," Williams said. "When people hear about Besado on the radio, we want to make sure they can purchase Besado at their preferred local store or on-line."

The financials for the fourth quarter of 2016 will be filed with the annual report which is due Mar. 31. While filing separate fourth quarter financials is optional for OTC reporting companies, ISBG had planned on this filing to keep shareholders updated. The company felt it was prudent from a fiscal and time perspective to do a single filing on Mar. 31.

"With the restructuring of the debt notes, we were asking an awful lot of our accounting firm to get this done by Feb. 15," Williams said. "The additional six weeks gives them the necessary time to revise all the footnotes, remove the default status and complete the financial reporting."

Finally, ISBG is shooting for a SIP Award as the company has entered its Besado Platinum Tequila™ into the international spirits competition where the judges are consumers who judge in a blind taste test. Besado Platinum Tequila™ is also being entered in the San Francisco Spirits Competition.



Source: Company Press Release